This privacy policy together with our terms of use sets out how Picture Happy ("we", "our", "us") will use any personal data we collect from you, or you provide to us during your use of the on-line photo service (the "website").

We respect the privacy of every individual who visits the website. Our policy on the collection and use of personal information is outlined below.

• Administer or otherwise carry out our obligations in relation to any agreement that you may have with us.
• Anticipate and resolve problems with your service.
• Carry out market research and the tracking of sales.
• Create new products and services as well as to inform You about them.

In order carry out the above, we need to collect and process personal information about you (including but not limited to, your name, address, telephone number, email address, details of your visits to the website and any transactional information in relation to order fulfilment). We may ask you for this information on the website during the registration process or at any subsequent point.

In order to take advantage of some of our services, you may need to supply us with the personal details of a third party (for example, their name and address if you wish to send them some prints). We will not use this information for anything other than providing the service for which the information was supplied.

We will not disclose any personally identifiable information without your permission unless:

• We are legally entitled to do so (for example, pursuant to a court order or for the purposes of prevention of crime or fraud). You will be treated as having given your permission for disclosures referred to in this policy.
• To enforce or apply our terms of use and other agreements; or to protect our rights, property, safety, customers, or others.

If you do not wish to receive mailings from us and/or from our partners, please access the "My Profile" area from your home page on the website and ensure that the box for promotional mailings is turned off.

We aim to keep our records as accurate as possible. If you would like to review or change the details that you have supplied us with at any time you can amend your details directly by going to the "My Profile" section of your homepage of the website.

The technology that we use and the policies that we have implemented are intended to safeguard your privacy from unauthorised access and improper use. We will continue to update these measures as new technology becomes available.